Concerts are a very effective way to promote music to the public. This live performance can be by a single musician, orchestra or a band. There are many venues where concerts can be held like nightclubs, auditoriums, halls, parks, stadiums etc. Concerts are a great way hear to your favorite musicians live, which is otherwise only possible with recorded performances. Many entertainment devices are used by performers to increase the excitement and making the event a memorable day. Theatrical smoke, fog, electronic imagery and other special effects are used.
Marketing and Promoting a Concert is a necessary and effective way to promote anything. To make a concert successful, its promotion is essential. If nobody knows about the concert, then even a big name would not be able to make a concert successful. After finalization of the performer, venue, and date, the most important thing is to sell the tickets and make people aware of the upcoming concert.
How to promote concerts?
Identifying the right audience is the key to a successful concert. Posters, flyers, paper ads are an effective way to educate people of the concert. TV channels and radio advertisements are also good if your budget allows. Putting up banners in the main centers of a city will definitely attract crowds. For concerts of rock bands, pop stars, or movie artist, promotion at college campuses would be of great help.
Nowadays, Concert Promotion work is taken care by tour promoter or concert promoters. These promoters are either individuals or companies who negotiate with an artist’s agent for organizing a concert. Promoters take care of booking the venue, transportation, advertising, and marketing.
Today concert promoters or tour promoters are instrumental in promoting concerts. It is the job of the promoters to hire a performer, finalize a venue, price the event, and make arrangements for transportation and media coverage. Media coverage means promoting the concerts on various media like television and radio advertisements, online advertisements on social media, newspaper advertisements, and posters.
College campuses could be a great place to promote concerts. College campuses can give rise to new fans that artists, promoters, and brands could concentrate on for promotion.
A Concert Promotion Book is a collection of topics which are useful for the promotion of a concert. This book teaches how to plan and market a concert by keeping various aspects in mind.
Promoting a concert today is done by skilled professionals called concert promoters or tour promoters. Concerts provide a great platform to artists to connect with their fans. There are many ways in which a concert can be promoted.
Consideration for Promoting Concerts:
Scheduling: Concert dates should be finalized keeping in mind a few things, such as not clashing with other mega events. Holiday dates can attract larger crowds.
Media: TV and radio advertisement, press releases, and advertisement on social media.
Videos: Video clips are an effective tool for promoting musical events. Video clips can be circulated on websites, social media, or on TV for wide coverage.
Between promoting gigs for some of music’s hottest acts, Jack Spencer has been busy updating the definitive guide on how to be a Concert Promoter.
Now you can own the latest version. Be sure to check out the Concert Promoter Courses page and start your journey to become a Concert Promoter!
Concert promotion is an offbeat career that is gaining huge momentum. Concerts have become a normal part of life and this industry is growing at an exponential rate. People associate their lives with concerts. The concert and event industry is witnessing a boom and consequently there is a high demand for trained professionals who organize and manage concerts. Currently there is a shortage of people in this industry and a high gap between the demand of trained professionals and the supply.
You can make a rocking career as a Concert Promoter if you have the passion and a little training. Acquiring training is not a nerve-wracking task. All you need is the dedication to learn the nitty-gritty of concert promotions and training help from Concert Promoters. We provide a concert promotion book that you can get from this website. We have a varied training manual that guides one very coherently and precisely about how to organize and manage concerts. Apart from the book, we also provide concert promotion consulting services where one is assisted with the various parts of the concert services such as gaining sponsorship and increasing the revenue. With our help, you can become a concert promoter within very short span of time.
Due to overwhelming demand, we have created an E-Book version of the Concert Promoter handbook for our fans and friends. The journey to becoming a Concert Promoter can begin faster than ever! Check out our Courses page for more information.