Concerts are a very effective way to promote music to the public. This live performance can be by a single musician, orchestra or a band. There are many venues where concerts can be held like nightclubs, auditoriums, halls, parks, stadiums etc. Concerts are a great way hear to your favorite musicians live, which is otherwise only possible with recorded performances. Many entertainment devices are used by performers to increase the excitement and making the event a memorable day. Theatrical smoke, fog, electronic imagery and other special effects are used.
Marketing and Promoting a Concert is a necessary and effective way to promote anything. To make a concert successful, its promotion is essential. If nobody knows about the concert, then even a big name would not be able to make a concert successful. After finalization of the performer, venue, and date, the most important thing is to sell the tickets and make people aware of the upcoming concert.
How to promote concerts?
Identifying the right audience is the key to a successful concert. Posters, flyers, paper ads are an effective way to educate people of the concert. TV channels and radio advertisements are also good if your budget allows. Putting up banners in the main centers of a city will definitely attract crowds. For concerts of rock bands, pop stars, or movie artist, promotion at college campuses would be of great help.
Nowadays, Concert Promotion work is taken care by tour promoter or concert promoters. These promoters are either individuals or companies who negotiate with an artist’s agent for organizing a concert. Promoters take care of booking the venue, transportation, advertising, and marketing.